Every business needs promotional materials. No doubt about it. They are a necessity because they are used to increase sales, attract customers, make your business stand out amongst competitors, and engage with your target audience. It is an incredibly wide variety of mediums that these materials come in; however, they almost all have your logo…
With the increase of digital marketing, it does not mean that printed material is or will be of the past. Printed marketing is still a crucial piece for your business to flourish. Alongside stationery and business cards, flyer and brochure printing are the next most common printed materials in a company’s marketing plan. While brochures…
Believe it or not, the holidays are right around the corner. This means that you should be looking for premium branded gifts to send either all of your employees, clients, best clients or even prospects. You could be looking for gifts on a tight budget or maybe you’re able to branch into more high-end items;…
No matter the size of your business or industry you’re in, you will need some form of print management services. These services, also known as managed print services (MPS), will vary dependent on your organization’s needs. Though most marketing services have been digitized, there is still a great importance of printed materials throughout your business.…
Going to trade shows of any industry or cause can be a valuable experience. Being a part of a trade show is an experience of a lifetime. You are able to talk with people locally, across state lines, or even worldwide about your organization. How do you grab their attention in order to start that…
When it comes to planning special events, you want everything to be perfect and without breaking the budget. From save-the-dates to weddings to baby showers to charity events, invitations set the tone of the gathering and get your invitees excited to go! Even though we live in a digital world, sending or receiving a physical…
With digital marketing and the use of social media platforms on the rise, small businesses may forget the need for printed marketing materials. You will always need physical materials that grab the attention of your audience and motivate your prospects to make purchases. One of the overlooked marketing materials that can do wonders for your…
Giving out promotional items to your clients can be a fun and exciting task. That is, if you have an item that stands out amongst the rest and commonly captures the interest of your clientele. It can be a tall order to find unique promotional items that grab your attention with a balance of displaying…
As a business owner, you want your team to work together well. Witnessing a sports team perform together to make an unbelievable play or a dance team move perfectly in sync, is like watching magic for the first time. The reason it is breathtaking to watch a team work together is because of the unity…
When it comes to prospects, you’re seeking to stay top of mind. If you’re a newer business, it can be a difficult task to figure out how to do exactly that. It seems that there are thousands of blogs, articles, and tutorials telling you how to stay top of mind with prospects, present and past…
When you are decorating your home, creating your office space or putting together your business, you have various printing needs. Most people assume that you can only print graphics, text, and photos onto vinyl or paper. Vinyl or paper are the go-to options because they’re well-known and a comfortable choice. What if you’re looking for…
Not many people want to admit that they are “emotional buyers.” When talking about “emotional buyers”, you may be thinking of the people that will go shopping to make themselves feel better. Someone that will go out of their way to purchase an item, specific snack, or their favorite beverage on their way home from…
As a business, you want to close as many sales deals as you can. It would be ideal to close every deal on the table because that would make business boom, but that’s simply a dream. That’s not reality. However, we do know one aspect that can get you awfully close to that dream. The…
Deciding to start a business can be exhilarating and horrifying all at the same time. The list of to-dos’ can be daunting like coming up with a business plan, receiving new clients, keeping up with bookkeeping, and on it goes. All the while there are new things popping up that you need and never expected…
Everybody loves to be doted over, and business is no different. Prospects, new clients, and old faithful consumers appreciate your attention and skill set, but they also appreciate an exceptional gift or two. The shock and awe package can potentially take a prospect 90% down the buy cycle. It’s one of the best sales tactics,…
When you sign up to have a booth at the expo, you may have thirty seconds worth of excitement followed by a minute’s worth of terror. After that you and your staff kick it into high gear of preparing everything for this expo. This can create a complete frenzy in your office because you’re gathering…
Even though bumper stickers have been around since the early 1900’s, they hit a peak during three decades. You guessed it – the 70s, 80s, and 90s. Everyone wanted to share a little piece of themselves via their automobile. That’s not to say that bumper stickers have stopped being manufactured or purchased. It’s only that…
Billboards are not as popular anymore. Why? For one, you only gain brand exposure from those that will drive that route to see your billboard. Secondly, they are extremely pricey and you don’t retain solid sales leads from them. What’s a better, yet cheaper option? For entrepreneurs and small to medium-sized businesses, you can gain…
With any decision you make, there are pros and cons to it. There will be no difference in a printing project because you will have to choose between digital printing and offset printing. You will have to outweigh the pros and cons of the two to see which one is best for your project’s needs.…
We aren’t lying to you when we say that direct mail is coming back – a real life come back. You may be curious as to how or why that could be true. One simple way to put it is this: the internet is saturated with ads and promotional materials while your mailbox just isn’t…
There are three types of people in the world: those that are knowledgeable of color theory, those that learned about it in high school, and those that have never heard of it. When it comes to your business, this is something you have to invest a significant amount of time into because of branding purposes.…
You may be thinking that your brand is your logo, maybe some colors, and a slogan. That’s what it used to be. Nowadays, it is much more than a few graphics and catchphrases. You have a brand, and it is always active within your field or with your consumers. That’s just how the strange cookie…
In a world of online orders rather than on-site visits to your business, packaging matters. It is as important as the product you are shipping to your customers. Nowadays, people will have a tendency to forget your product if it’s sent in a box with some bubble wrap. There’s a reason for an internet phenomenon…
Are you looking for the perfect table top display? Are you looking for a table top display that is unique, stand-out, ecological? It does not matter what line of business you are in, we have the perfect table top display that functions differently than any other you have seen or used before. You may be…
With all of the wonderful promotional products that are available, it may be difficult to choose the best giveaway for your company. How do you know which product is the best to represent you, your cause, your services, your products, and/or your brand? You could pick something that you could see yourself using, but it’s…
Whether it’s for crafting or business, figuring through the differences in card stock can be complicated at first. For all your differing projects, there are differing recommended card stock. You can make an array of items with card stock such as: postcards, playing cards, catalogue covers, invitations, photos, business cards, scrapbook pages, and more. There…
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advantage in branding and marketing your company. Up to 90% of judgment of a brand can be based on color…
Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop thinking about work so you can reenergize to make it through the rest of the day. Unfortunately, many of…
Like that classic Beatles song, sometimes it can feel like you’re working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, nothing helps you relax more than self-care. Melt away the stress with these ten, luxurious spa products designed to bring the focus…
