Throughout the years of business, one thing has not changed. Business cards are of great importance for networking and sales opportunities. Having your name and contact information on your card used to be sufficient enough. However, nowadays an effective business card should contain more.
It needs to attract the attention of prospects just as much as you and/or your company should. They are seen as an additional way to represent your brand and create more brand awareness. You shouldn’t overwhelm your 3.5-inch by 2-inch space with unnecessary jargon or graphics. There’s a balance that must be attained in your business cards.
Tips For Healthy, Balanced Business Cards
You’ve probably heard the old adage, “Less is more.” That is true with business cards. When it comes to the content on your card, you’ll want to include only the most important information, avoid full coverage, and consider a call to action. Be selective about the information you include and include enough information to pique the interest of prospects. You don’t have to include every social network profile you have or slogans. Create a priority list and take what is most necessary and memorable.
Always have white space for those that recipients that want to jot down a phrase or word to remember you by in the future. This will also draw focus to the space that is used for your logo and/or text. If you find it pertinent to add a call to action on your business cards, craft a short message that is useful to the reader. Your call to action could be a discount offer, providing a relevant tip or directing recipients to your website.
You Need Top-Notch Quality Prints
As with any printed materials in your business, it’s crucial to have quality printing on your side. The last thing you need is to spend your time and efforts on designing everything to your liking and print smudged, off-color business cards that you’ll never use. You must get them printed professionally if you want to make a positive impact on your recipients. This way you avoid the illegible fonts, discoloration and more problems. The professionals will be able to recommend fonts and sizing appropriate for your card to be pleasing to the eye. Professional printing companies can also add special finishing options that will make your cards look elegant, clean, and stand out more than the rest.
If done well, your business cards can be the seed to a budding business relationship. If done poorly, the seed will be sown elsewhere. With Mind’s Eye Cre8tive, we provide quality printing for any of your business printing needs. We enjoy collaborating with our clients and watching their businesses flourish over the years. Call us today to find out more about what we offer!