In a world of online orders rather than on-site visits to your business, packaging matters. It is as important as the product you are shipping to your customers. Nowadays, people will have a tendency to forget your product if it’s sent in a box with some bubble wrap. There’s a reason for an internet phenomenon on YouTube of unboxing exists, and that’s due to the boom in custom packaging.
Customers are looking for an experience when they open their package. Your goal is to create custom packaging that reflects your brand and resonates with your mission. All the while, the custom packaging you choose should also manifest the feeling of opening a present on Christmas morning or their birthday. Some brands even include stickers and a thank you card with every purchase. You can build up your brand with your product and custom packaging, so here are a few tips and ideas.
Tips and Tricks For Your Ideal Custom Packaging
#1: Custom packaging instills brand recognition while setting your brand apart from others.
Your favorite brands have one thing in common: they are memorable brands. Recognizable brands should not change! Brands that have only made minor changes to packaging while staying true to their original look (like Coke) are what you want to keep in mind. If you have a successful brand and change your logo, colors, or even packing; you may see a backlash from customers and purchases. Stay recognizable while distinguishable from others.
One-third of a consumer’s decision making is based solely on product packaging (according to The Paper Worker). It’s a great idea to customize your packaging that stands out and looks different. Your custom packaging can be eye-catching and even designed after the name of your product. We love a good custom package and experience, and Mind’s Eye Cre8tive can help you create your own.
#2: Choose your packaging color wisely.
It’s good to know what can affect your brand, and what aspects convey your mission best. Color is one of the most important aspects that can boost or damage your brand and marketing. There are different ways that your brain reacts to colors, so you must choose your packaging color wisely. Remember the old saying “less is more”? This is especially true with how many colors to use with your packaging. The more colors added to a product’s package, the less sophisticated the product seems to the consumer. Know and study your target demographic before sending your final color scheme decisions to your product packaging manufacturer.
#3: Use your custom packaging as a marketing tool
Designing your custom package with your logo front and center helps customers remember your product and makes your brand easily recognizable. Think about what your packaging says about your product and brand. Consider eco-friendly options like recyclable and reusable packaging. It can be a reason why a customer chooses you over one of your competitor. Know that whatever custom packaging choices you make, it’s best to make cheap packaging look personalized and chic.
If you are looking for more advice about custom packaging options, please call Mind’s Eye Cre8tive today! We are more than happy to answer whatever questions you may have, and help you create the perfect packaging for your product.