Is your product amazing, but not receiving the sales that you thought it would? Is the packaging for your product on the bland side? This may be your issue in sales revenue. Packaging has come a long way in the last decade, especially when it comes to importance. Consumers want to have an exciting experience with every purchase they make. Imagine it were Christmas each time you bought a product. Who wouldn’t want that type of interaction? It all starts with knowing the top trends in packaging and reflecting your company’s brand and messaging through and through.
3 Of The Top Trends In Packaging For 2020:
First Impressions With Your First Look
First impressions matter at different extents throughout life. The first look of your product is through the packaging. This is your first impression, so you’ll want to tell a story. It’s in your best interest to utilize the space wisely around your product. With whatever design you go for, one of the top trends in packaging is to create an emotional response with your consumers. Something that will not only grab their attention but engage and connect their positive emotions to your product and brand. When you are able to accomplish this, it will increase the consumer’s perception of quality and usefulness of your product.
It’s a phenomenon over social media platforms far and wide. Opening a product should not be frustrating or disappointing. If it feels that way to you, then your buyers will feel similarly. With these top trends in packaging, you want to take care of your own product as much (if not more) than your competitors. How you feel about your product and branding should translate through the unboxing of your products. It’s best to invest in sturdy and secure packaging styles in order for your consumers to feel cared for and see you as a reliable company. You take the time to ensure each item is a wonderful product. Do the same for each product’s packaging. Create a memorable experience that will turn a first-time consumer into a loyal customer.
Send The Right Message
You will stand out amongst the rest by sending the right message with your packaging choices. What do we mean? If you want to create more brand awareness, one way of doing that is with eco-friendly packaging that looks outstanding. This is one of the top trends in packaging this year. Environmental impact is critical in today’s climate awareness. When your business is conscious of that, you’ll be seen as more favorable than your competitors. This also will reinforce the positive emotional responses in your consumers. They will feel good about their choice in supporting a brand and company that is eco-friendly.
These are three of the top trends in packaging for this year, and we couldn’t be more excited about them. Finding your product’s perfect packaging can be a challenging process. From designing ideas to a mockup to finalizing your packaging choice, it’s something that can drain your time and energy. However, with the help of professionals it doesn’t have to be that. At Mind’s Eye Cre8tive, we are passionate about finding the right packaging style and choices for your company’s products. We provide quality materials and printing for your branding, marketing, and packaging needs. Call us to find out about our services, and let’s get started today!